SEO or search engine optimization

What is the first thing you do if you want to find a specific service or product? If you follow what more than 90% of internet users do, your answer will be – using search engines like Google. Google, the largest search engine, processes over 8.5 billion searches every day.

Results that appeared on the first page of search results, get most of the clicks. According to Backlinko, only 0.78% of Google searchers click on the second page. This establishes the need for SEO. SEO is a process of organically optimizing a web page for specific keywords to get a higher rank in search results. 

The process of SEO is complicated and needs constant improvements, for Google keeps updating its algorithm. SEO requires specialized knowledge and technical expertise with deeper consumer insights.

Our SEO experts conduct audits for your website, its competitors, and the operating market environment including consumer behavior patterns to identify the areas of improvement. First, we work on the areas of immediate attention and resolve them. This is followed by the rectification of other technical and content-related issues. Our team takes responsibility for updating SEO-optimised content on your website regularly to improve your Search Engine Result Page)  SERP ranking.